NEW YORK (JTA) — The Union for Reform Judaism will open its first day camp this summer in suburban Philadelphia.
Harlam Day Camp in Bryn Mawr, Pa., will launch in June.
URJ’s department of camp and Israel programs runs more than 10 overnight camps throughout North America, including one with a science and technology theme opening this summer.
“The entry into the Jewish day camp market is expected to create exciting new opportunities for outreach to young Jewish families and act as a gateway experience into Jewish camp for hundreds of young children,” said Paul Reichenbach, the URJ’s director of camp and Israel programs.
Some URJ member synagogues already run day camps on their own.
The Conservative movement, Jewish community centers, Chabad and other Jewish institutions also operate Jewish day camps.