The 1964 Allied Jewish Appeal was launched here last night with gifts and pledges totaling $2,267,485 it was announced at the campaign inaugural dinner attended by more than 200 communal and business leaders at the Warwick. It was the largest opening figure in the past 12 years, according to Leonard Goldfine, campaign general chairman. The opening figure last year was $1,803,113.
Mr. Goldfine said the total was made up of pledges announced at the dinner and preliminary solicitation in the campaign’s eight fund-raising divisions. The aim of the 1964 campaign, which will run until May 20, is to top last year’s total of $4,405,847.
Abba Eban, Deputy Prime Minister of Israel, told the dinner gathering that the Jewish State was in need of economic assistance despite many encouraging factors in its economy. He declared that Israel’s abnormal economic situation was compounded by the need to keep its military defenses strong; the absorption needs of its immigrant population and the need to guarantee Israel’s future with “an extremely high level of scientific and technological advancement.”
The AJA is sponsored by the Federation of Jewish Agencies of Greater Philadelphia. Federation president is former Municipal Court Judge Nochem C. Winnet. Donal B. Hurwitz is executive director. Samuel Melnick is AJA campaign director.
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