4-hour Tv Spectacular to Spearhead Uja-federation ‘mobilization 78’

More than 40 stars and celebrities, appearing in a four-hour television spectacular Sunday, Oct. 29, starting at 8 p.m. on WPIX-TV (Channel II), will spearhead some 8000 volunteers expected to participate in a four-day “Mobilization’78” in support of the United Jewish Appeal-Federation of Jewish Philanthropies Joint Campaign.

The volunteers, working in shifts until Wednesday, Nov. I, at six telephone centers strategically located throughout New York City, Westchester and Long Island, aim to complete over a quarter of a million phone calls asking for contributions to the annual UJA-Federation drive that benefits humanitarian agencies serving more than three million people in Israel, in 25 other countries overseas and here in the New York area.

Bess Myerson, consumer advocate and television personality, and Hal Linden, star of the top-rated “Barney Miller” series, will be the hosts on the Sunday evening Channel II special, which will combine live and spontaneous segments with documentary and entertainment material taped and filmed in advance in Israel, New York and Hollywood. Joel Siegel, star reporter for WABC-TV’s Eyewitness News, will anchor the proceedings in the telephone room where incoming calls are to be received for the four hours the special is on the air.

Banker-philanthropist Stephen Shalom of Great Neck, L.I., is chairman of “Mobilization’78,” the fourth annual effort of its kind in support of the UJA-Federation Joint Campaign. The proceeds of “Mobilization’78” will go to the UJA-Federation Joint Campaign which benefits UJA-supported humanitarian agencies operating worldwide and 130 Federation agencies and institutions in the New York area.