The first year’s operation of the Alliance Tire and Rubber Co., Ltd., pioneer American-Israeli enterprise, has not only measured up to original production estimates but exceeded even the most optimistic forecasts, Arthur Taubman, president of the company, declared at a press conference here yesterday.
Mr. Taubman, who headed the group of investors which raised the American half of the $3,000, 000 capital of the enterprise, said the ultra-modern American equipped Alliance plant located on a 25-acre site at Hadera, on the main road between Haifa and Tel Aviv, began complete start-to-finish tire and tube production last September. Bus and truck tires are taking about 85 percent of Alliance production; passenger tires the remainder. Production of tubes has now begun, using the most modern equipment.
By January, 1953, Mr. Taubman reported, operations had emerged from the red and were showing a substantial profit. Alliance now has a backlog of orders of approximately $400,000, he said.
Mr. Taubman revealed that the Israeli Army, after extensive tests against imported competitive makes, has chosen Alliance tires and tubes exclusively. He said that Alliance employees have been able in many cases to individually equal production records of the best American plants. “The plant itself is already averaging close to 70 percent of top American standards and steadily closing the gap,” he stated.
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The Archive of the Jewish Telegraphic Agency includes articles published from 1923 to 2008. Archive stories reflect the journalistic standards and practices of the time they were published.
