The brokerage subsidiary of a New York bank has announced a new program to raise funds for B’nai B’rith.
“We have a history with B’nai B’rith here in the New York metropolitan area and we know the causes it supports well,” said David Totaro, Dime Savings Bank of New York executive vice president and chief marketing officer.
Anyone who buys or sells stocks through Dime Securities of New York, the bank’s brokerage subsidiary, can ask that 10 percent of the gross commissions they pay on such transactions be donated to B’nai B’rith.
On average, the commission is about $75, Totaro said.
The Jewish charitable organization was chosen to participate in the bank’s “Give a Dime” fundraising program because it fit the bank’s criteria for a “national organization with a strong and loyal following, definite causes and a reputation for managing the funds it raises well.”
The program began in September with the American Red Cross of Greater New York.
“The Dime has a very distinguished legacy of social responsibility and community support,” said Tommy Baer, B’nai B’rith international president.
Although the program is targeted to B’nai B’rith members in New York, New Jersey and Fairfield County, Conn., if a member hears about the program in another state and makes a transaction, the donation will be sent to the local B’nai B’rith chapter.
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