The state-owned Israeli airline El Al is planning to open an office in Berlin, in order to facilitate direct flights from Israel, a company spokesman confirmed today in Frankfurt.
The spokesman also said that the new office will handle advertising campaigns in the newly open market of 16 million East Germans, the majority of whom were not allowed to travel out of their country until last November.
The El Al plans are in accordance with the growing awareness among Israeli companies that Berlin is likely to increase its status as an important center of commerce and transportation, in addition to possible new functions as the capital of a future united Germany.
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