The Renault automobile company, of France, is expected to buy auto parts in Israel for its assembly plant in this country, in an effort to reestablish the Israel market for its automobiles, it was revealed here today.
Several years ago, Renault stopped assembling cars in its plant at Haifa, capitulating to the demands of the Arab boycott office. As a result of that move, Renault lost not only its Israeli market, but also suffered losses in sales around the world–without making any significant sales gains in Arab countries. Now the company is reportedly ready to try to recoup its market in Israel. It is assumed that it might advance that aim by buying parts from Israeli suppliers.
Meanwhile it was announced here that another French automobile firm, Simca, is “interested” in assembling cars in this country for the Israeli market. The announcement was made by the management of Traffic Tools, Ltd., a firm here that builds trucks and has an assembly plant at Nazareth. Israel has four automobile assembly plants now. These put cars together for manufacturers of British, Japanese and American cars.
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