Greece and Israel have put the finishing touches to a joint advertising and promotional campaign aimed at attracting North American tourists to both countries. Details of the campaign and its timing were agreed to last week during the visit to Israel by the Greek Deputy Minister of Economy Panayiotis Roumeliotis.
The Economic Ministry announced that the campaign will be conducted in the United States and Canada with the objective of promoting package tours to Greece and Israel using the air carriers of each country. Roumeliotis was in Israel to reciprocate the visit to Greece last May by the Israeli Minister of Tourism, Avraham Sharir, who is also Minister of Justice.
According to the announcement, they met again in Jerusalem to review bilateral measures by which the cooperation will be implemented. The Israelis are particularly interested in Greek expertise in the construction of marinas, the announcement said.
Roumeliotis told a press conference in Jerusalem last week that the Greek Minister of culture, actress Melina Mercouri, would visit Israel next year and that Foreign Minister Karolos Papoulias also intends to visit at a time yet unannounced. Greece and Israel do not have full diplomatic relations.
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