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Haldeman-julius, Woolworth of Bookdom, Seeks Senatorial Toga

July 1, 1931
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Emanuel Haldeman-Julius, popularly known as the “Woolworth of bookdom” and the man who conceived the daring idea of doing in the book world what Woolworth had achieved in the mercantile world and what Ingersoll had done for watches, now yearns to try his talent in politics and so he has announced that he will be a candidate for the United States Senate next year.

Born Emanuel Julius, Haldeman-Julius was a reporter on the now defunct New York Call some years ago when he went to Girard, Kansas, to help edit another Socialist paper, the Appeal to Reason. There he met Marcet Haldeman, a niece of Jane Addams, the noted social worker. When he married Miss Haldeman he annexed his wife’s name to preserve the name of Haldeman, and so became Haldeman-Julius.

Haldeman-Julius is known throughout the country as the publisher of the famous little Blue Books of which he sells 21,000,000 every year and to date has disposed of over 100,000,000.

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