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Israel Air Lines Converts Its Operation to Tourist Service

January 22, 1953
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The successful operation of an international commercial airline is signal evidence of Israel’s arrival on the scene of world commerce and industrial enterprise,” Louis Pincus, managing director of El Al, Israel airline, said here today. He described his airline as “a vital link of communication to the many countries with which Israel has developed trade, as well as political, relations.”

Mr. Pincus, who is now on an inspection tour in the U.S., reported that within four years the airline had become a significant factor in Israelis economic and industrial picture, and in the fields of world air travel and cargo shipping. “While the Government of Israel had set up a company to give Israel a national airline, El Al functions as an independent commercial concern. It has received no government subsidies and now is about to seek private investment for further expansion,” he said.

Referring to the decision of El Al’s management to convert its entire operation to tourist service, Mr. Pincus stated: “We will attempt to make tourist service a speciality, not merely an inexpensive alternative to luxury travel. We also feel that a growing number of tourists of all faiths will visit the Holy Land, on a three-leg junket that will include a visit to Rome, a visit to Athens and a visit to Jerusalem.”

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