With 70 Israeli manufacturers, financial institutions and transport and tourist facilities participating, Israel gave a preview today of its fifth annual pavilion at the giant United States World Trade Fair, which will be inaugurated at the New York Coliseum tomorrow.
Once again, as for the past four years, the Israel Pavilion, expanded to a total of 3,000 square feet, occupies one of the most prominent locations at the fair, in the very center of the floor assigned to national exhibits. And, for the second-successive year, Israel will conduct one of the entire Fair’s most attractive features–the annual fashion show with Israeli models showing Israeli fashions to the accompaniment of a troupe of Israeli musicians and singers.
Israel’s annual participation in the big annual United States World Trade Fair has been paying off handsomely, according to Israeli officials here. Yeshayahu Stopper, Israel Trade Commissioner, pointed out today that American imports from Israel rose last year to $29,000,000, an increase of $2,000,000 over the preceding year. The United States now, he said, buys 15 percent of Israel’s total exports annually.
The most numerous among Israeli manufacturers exhibiting this year are those in the textile and soft-goods industries, including men’s and women’s fashions. Next come manufacturers of furniture which are showing their goods at the annual fair for the first time. Other exhibits include the new model of the Israeli-made Sabra automobile; heavy and light building materials and equipment; ceramics and art objects; wines, liquor and candies; and postage stamps.
Israel’s pavilion, which was highly praised for its attractiveness at the Coliseum today by experts gathered for a preview, was designed by Moshe Saphir, a Tel Aviv architect, who has also designed Israel pavilions for fairs in Germany, Turkey, Poland and South Africa. Dr. Eli Justice-Dayan, director-general of the Israel Company for Fairs and Exhibitions, is in charge of the Israeli Pavilion.
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