Israel will advance the opening of its citrus export season by several weeks this fall in order to get the fruit to the European market ahead of competitive shipments from Spain, Gen. Mordechai Makleff, head of the Citrus Marketing Board, announced. He said the first consignment of grapefruit will be shipped to Europe this week and will be followed shortly by the first cargoes of oranges. He said the advanced shipping dates would enable Israel to increase its citrus exports to 44 million crates this year. Gen. Makleff revealed that efforts will be made this year to find markets for refrigerated citrus shipments in July and August. He said that Israel faced marketing problems posed by the European Common Market. He said, for example, Israeli citrus shipments to France faces competition from Israeli citrus that reaches France from Hamburg.
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