Many industrial nations will be officially represented at the forthcoming third biennial Levant Fair, which will be held from April 26 to May 26 in Tel Aviv, the industrial and commercial metropolis of Palestine, it was announced by Israel B. Brodie, honorary representative of the Levant Fair in the United States.
The third international Levant Fair constitutes the sixth of the series of Palestine and Near East exhibitions and fairs. Among the nations participating are Great Britain, France, Italy, Japan, Sweden, Poland. Belgium, Austria, Bulgaria, Switzerland, Czechoslovakia, Holland, Roumania, Yugoslavia, Lithuania, Denmark, Finland, Norway and Cyprus.
The 1934 Fair is being held concurrently with the celebration of the twenty-fifth anniversary of the founding of the city of Tel-Aviv, Tel-Aviv, an all-Jewish city of 75,000 persons, is the most modern city of the Middle East. The rapid rise of Tel-Aviv to a position of commercial and industrial preeminence in the Middle East is a striking manifestation of the spirit and enterprise which is building an and enterprise which are building an economically sound Jewish Nais constantly growing and gaining strength from the continuous inflow of new capital and industrial experience from all parts of the world.
The Levant Fair is designed not only to attract trade to Palestine but also to draw to the attention of the world the increasing importance of Near Eastern markets in world trade and the opportunity to penetrate those markets via Palestine.
The site of the forthcoming fair occupies and area of about 100,000 square meters. Permanent pavilions have been constructed for the exhibits of Great Britain, France, Belgium, Czechoslovakia, Poland, Bulgaria, Yugoslavia, Sweden and Greece. The Polish – Palestine Chamber of Commerce of Warsaw increased accommodations from one pavilion to four pavilions. It is expected that the Polish Prime Minister and the Polish Minister of Trade will attend the dedication of the Polish Pavilions. The Imperial Chemical Industries, Ltd., of Great Britain, has erected a permanent pavilion for its exhibits.
The growth of the Levant Fairs has increased. The 1929 fair occupied an area of 26,000 square meters and was attended by 120,000 visitors. In 1932 the area was increased to 50,000 square meters and the number of visitors was increased to 300,000. This year’s fair will extend over an area of 100,000 square meters and an attendance of 500,000 visitors is expected.
The success of the fair can be attributed to both Palestine’s favorable geographic position at the gateway of Europe, Asia and Africa and to the commercial experience and enterprise of its population.
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