A three-day conference to consider how Jewish organizations can best use radio, television, newspapers, pamphlets and other means of mass communication to combat racial and religious prejudice and discrimination opened here today under the auspices of the National Community Relations Advisory Council. More than 100 social scientists, community relations workers and Jewish community leaders are attending the parley.
In his opening address, Irving Kane of Cleveland pointed out that mass media are being used extensively by the Jewish community relations agencies for the advancement of their purposes and that “vast sums of money are expended upon them.” He spoke of the “vital role” which the use of mass media plays in advancing cooperation and amity between Jews and non-Jews in this country and in promoting full equality for all American people.
The conference on the use of the mass media is the fourth under the auspices of the NCRAC Special Committee on Reassessment. Earlier conferences have produced findings and recommendations on the community relations values of interreligious activities, the most effective means of dealing with overt anti-Semitism, and the uses of law for the advancement of community relations. Six major national Jewish agencies, religious and civic, and 34 Jewish community councils comprise the NCRAC constituency.
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