Shop Talk

Whether your ambition lies in landing that job by making a very right first impression or whether it is a desire to shine at the next affair you attend, here are two very good rules to follow. First, wear a dress that is simple and does a lot for your figure and secondly make sure your face is made up right. Until now we have been forced to apply our make-up under haphazard lights and then pray that we are presenting our most enchanting looks to the cold scrutiny of the world. But that is no longer necessary, we now have Pre-Vue, the first mirror improvement in 4,000 years. Pre-Vue is the answer to your prayers for it reflects every deviation of light and it’s effect on your make-up. For evening you turn it on the blue side and you’ll know just how you are going to look under the glare of ballroom lights. For day you have the amber side and it is an infallible guide for just the amount of color you will need for the trying light of the sun. There is nothing else like it on the market and it is bound to give you a confidence in your beauty and grooming never before possible. Pre-Vue is just $2 and can be obtained at all the better shops.

Kathleen Mary Quinlan suggests that you bathe in the Quinlan way. It seems like a grand suggestion for Miss Quinlan’s new bath preparation “Flowers of Rain” used for the evening bath is delightful. ‘It softens the water, scents the body with a perfume that lingers for hours and is a luxurious prelude to the gayest evening or a real nite of rest. For day there is the Pine Scent, a woodsy, fragrant preparation guaranteed to set you up right for the active hours ahead. You’ll never be without it once you use it.

Here’s something new in constructive beauty culture. Helena Rubenstein offers you lessons in loveliness given by her experts with your own fair face as the object of your attentions. At Arnold Constable’s where the demonstration is being held, you take your place in front of a make-up table spread with all sorts of tempting cosmetics and you receive individual instruction and guidance in the art of beautifying your skin. You will find out precisely what shades of rouge you should use, where it should be applied to best advantage and how to bring out all of your latent beauty. Even those self sufficient women who think they know all there is to know about the use of rouge and other cosmetics will learn dozens of new ways to increase their charms.

We hate to turn this into a scandal column but we can’t resist the impulse to tell you that Zotti’s Caruinda is snuggling under the smartest arms in town! It is the Plymouth Shop’s newest pet, a breezy, stream-lined bag with a speedy zipper deftly hidden between two “whirls” of leather. It comes in saffian or pin calf, in navy, white, black, or brown with whirls of identical or contrasting color. It is gay and unusual and you’ll want more than one when you see ###