Shop Talk

The day before yesterday most of the clothes we saw around town suddenly dissolved into a composite picture-well-done, attractive, wearable and uninspiring. Our eye had become so dulled that we had completely forgotten what the over-worked word "smart" was originally intended to convey, but -flash, flash-the collection at Saks Fifth Avenue has changed that. On the fifth floor, in a garden atmosphere, surrounded by love-birds and canaries who sing lusty approval of the intriguing presentation of clothes, we viewed what we think is the grandest collection of the year. Models parading in fascinating garden frocks, stunning afternoon dresses and sports clothes added to the delightful atmosphere. Grass bordering the main aisle gives a soothing, cool effect so that you’ll find your-self dreaming of buttercups, blue-bells and colorful things like that. You won???t have to stir out of the department until you have assembled your entire summer wardrobe and like us you’ll offer a vote of thanks to these merchants for restoring your perspective.

Paris Ansonia have a gentlemen’s agreement on the subject of feminine fashions. They both believe the ladies should be flattered. Couturiers have done the trick this summer with the newer, slenderer silhouette, interesting texture contrasts and heavenly colors. Ansonia, too, has designed each shoe with an eye to glorifying the feminine foot. Their shoes are patterned with all of the perfection and novelty movie stars are said to like in their models. ‘Along with a group named after famous queens in history, they are presenting a complete line of Princess Flats. These are low heeled summer sport shoes, swagger and well tailored. You’ll find that these shoes are what your feet have been crying aloud for all these long years.

All of McCrery???s cheers are for Eastern dudes. You’ll get a huge kick out of poking through their new wild Western Jewelry department. You’ll want to wrangle a love set at tennis in the rodeo "headband." Those a "lariat" necklace over your head and rope a new beau. Sounds wild, doesn’t it? But you’ll go wild over it -this new "dude ranch" jewelry, made of cork, cord, catalin and horn in real Western colors; Cactus green, Canyon red, Glacier blue and Desert pink. We’re very excited about it all, for the prices are as extraordinary as the accessories themselves.

If you are a sachet use who enjoys the scented sniffs of closet and dresser drawers and who frets because the odor evaporates so quickly form those little sachet bags, then we have welcome news for you. A new kind of perfume in the form of a lacquer which is applied with a small paint brush is now on the market. Your paint it on the inside of your closet and drawers and it dries in a jiffy. The scent lingers on and on. All favorite floral scents are available in this new Mary Chess aid to daintiness.

The fleet’s in! Welcome sailor and a hearty welcome to Gimbals’ grand collection of nautical suits for growing young admirals; Lord & Taylor’s sport hankies and scarfs adorned with the stars and stripes and red, white and blue; Wanamakers vow that they have lived up to…that every Jill will have her Jacket… and the smart assortment of cotton frocks with jackets that they show; Franklin Simon’s stunning beach costumes, cut to fit and marvelous for both bathing and basking….One piece pebble knits, plaid Celanese, rubber and a dozen and one styles that you can pick from.