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Shop Talk

June 28, 1934
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Upward — Downward — Forward — Backward! There — boiled down into four terse words are the directions the winds of fashion will blow in the fall of 1934, Nor is that just a simile. The four winds of heaven literally will be let loose on Fall clothes. Everything will be whipped into motion. Hats will veer upward. Shoulders slant downward. Fullness blows forward or backward. Unmistakably a new element is sweeping into fashion. Motion, Movement. Clothes are coming alive. Instead of the static, dead-still things that have been, they are stirring with a new animation, verve and spirit. Your silhouette in profile—and it will be so thrilling you will want everyone to gaze at you from the side. You will have the wind-swept, fleet lines of a speedboat or an airplane.

Comes another summer and with it the usual lethargy and boredom. Jump clear! You’re getting caught in the wheel of today and tomorrow. You are the man who has worn a nice smooth track from the house to the office—the woman who walks round in her gilded cage like a canary that’s forgotten how to fly. You never get thrilled anymore. You have no adventures. Quick! Jump clear of the wheel and the ruts and the cage. Plan a real vacation, or a grand and glorious week-end. Ross Fenton Farm in Asbury Park, N. J., is one of the grand places to go when you plan your escape. It is noted for its superior service and cuisine and offers every comfort and facility for outdoor sports and pastimes. You dance to the rhythm of Henry King and his orchestra and you’ll thrill to the distinctive vocalizing of Joseph Sudy and the score of other attractions they offer.

Adash of tamale has come into the mode. Fashions a la Mexicaine will be seen on every beach of every port of call from Southampton to Tahiti. Lord & Taylor, always like a jumping bean after a new fashion, were all ready for me. They showed me a pair of slacks which are too con carne for words. A jacket matches in true Mexican peon style. The trousers have fulness in the waist, for the same reason that Englishmen’s trousers have pleats—in order that they may hang better. Like most Mexican coats the little jacket is collarless, and though it is swagger in line it is belted in back. They are Clarepotter inspirations and exclusive with Lord & Taylor.

I never get to a hairdresser, slave that I am, till my hair looks so ragged my morale is all gone. That was my state when I landed at Charles & Emil, at 47 East Forty-sixth street. I needed more than a shampoo and “set.” I needed reorganization. Emil reorganizes. He leaves hair semi-long, so as to be able to do it in a great variety of ways. That way it can be one style for day, one for evening. He parts it way, way over on one side, then winds it about until it becomes very amusing, ending it in flat curls. He is concerned with the hair in relation to the body, especially the body in a long dress. Doesn’t think you’ll ever get the right effect for trains and classic panels and the rest with a boyishly cropped head. He gives a divine permanent, Realistic, and is practically self-setting.

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