Shop Talk

On some fine summer’s day you’ll find yourself growing weary of the perfume you are using. No matter how much you love it, or how you will return to it like a homing pigeon later on, at the moment you’re a little jaded. You want to be a part of the fragrance of the sea breeze and the warm night. And when this minute comes over you, don’t let it down. Go on the scent of summer and see what awaits you among the lovely new light fragrance. Lord & Taylor has as diversified a selection as the flowers themselves. These scents, aside from creating harmony with the season, do you a service by giving your usual perfume an interval of rest.

It’s a new Spanish custom! Castilian senoras, bound for bullfights in flowing mantillas put an idea into Schiaparelli’s head. Why not a mantilla for the beach, to save your neck from sunburn? She tried it. Saks Fifth Avenue now harbors the results. A. sailor-blue net mantilla falls from a white knitted hat worn with a white maillot and a Spanish plaid skirt. A scarlet one on a blue hat, with a blue maillot and check trousers. Crazy—but fun!

Summer fashions are already twice-told tales, yet we cannot dismiss them. There are still plenty of hot days and evenings ahead and plenty of charming things to help make them cooler. Perhaps there is really nothing thrilling to say—the thrills will be coming soon with autumn styles now being concocted behind closed doors, but there remains the delight of freshness. If you open your closet door and suddenly come to the realization that you haven’t one of those evening dresses that make everyone exclaim “How cool you look!” hie yourself over to B. Altman’s and get a wispy chiffon that gives you that “next to nothing on” feeling. They have a beautiful collection and the prices have reached a new low!

Right face! — for summer. What is the right face for summer sunshine and outdoor settings? A natural face, of course! And here is the most natural of all summer make-up rules! Choose your make-up by your skin tone and not by your hair, or your eyes or your clothes. Exactly match powder to your skin. Use lipstick and rouge that intensify the natural color in your lips and cheeks. And since today’s smart faces accent their interesting features . . . the lips and eyes . . . use cheek rouge sparingly, but use lip rouge generously. Subtly shadow your eyelids. Dorothy Gray has grouped all her make-up preparations according to skin tones. All you have to do is choose the powder that matches your skin and use the lipstick and rouge that harmonizes with your individual coloring.

The hair and nails, being an extention of the skin, are a reflection of the physiological condition of the body, according to Julian, beauty expert and father adviser in the care of the hair. If the body is well cared for and healthy, the hair will have a glossy sheen, be soft in texture and easy to manage, he says. Women who allow themselves to become nervous, fatigued and irritable, will pay for such follies with dull, brittle, unmanageable locks.