Shop Talk

Me being in one of my healthy moods, that with autumn visibly and audibly coming and all the world being just one street organ and bunch of chrysanthemums, I bethought myself of exercise and soon after I found myself in Kauffman’s Saddlery, talking to Mr. Kauffman about fall riding clothes. Of course, jodphurs are your best bet, unless you have funny calves, and then you had better wear breeches and boots. Mr. Kauffman thinks half the jodphurs in the world are made out of material that is too thin. If you use really thin garbardine, it will make a crease on the inside of your leg next to the saddle and cut you painfully. They have some grand tweedy coats in lovely colors. You won’t have to sell the horse either to be able to afford them.

When a woman comes to a certain point in her life somewhere in the forties, she has to sit down and take stock of herself. Just as when she was eighteen, she decided what the selling points of her attraction were, she again makes up her mind by what means she may continue to be an attractive woman. Her decisions are entirely different from her girlish ones, because she has an entirely different problem to face. Instead of it being important that she have plenty of gay party dresses, it now matters that her gown be perfection, that its material be handsome, and its color distinguished. Saks 34th Street has a captivating collection of just such smartly sophisticated gowns and wraps, enough to make one long for that age at which Pitkin avers “life begins.” Forty and over is the age of your second wind and Saks is showing you how to catch it.

There is something very satisfactory indeed in having the head of a good hair-dressing establishment analyze and prescribe for your coiffure himself. That is what happens to you at Bernord Guro’s, where every head comes under the direct attention of Mr. Guro, who regards each coiffure in the light of a new and arresting problem. This shop is one of those pleasant places where they not only do your hair well, but provide excellent permanent waves and good manicures and facial treatments. His salon is located at 439 Madison avenue and is all done up in a trim, modern and harmonious fashion.

Maybe you’d better know that Jackfin’s at 91—Fifth avenue has the smartest men’s clothes. They are catering to young men and older men who must look out for their appearance; men who want a smart-looking suit that will stand up under hard day-in-day-out wear. They manufacture their clothes right on the premises and they have earned, because of their low prices and fine quality merchandise, an unbeatable reputation. Their suits are hand-tailored—linings specially selected for added wear—and their fabrics are beautiful long wearing worsteds in dignified patterns. They sell for $16.50, $19.50 and $23.50. Topcoats and overcoats starting at the same price range.