A special nationwide effort to secure $36,000,000 in cash funds by mid-June against pledges now being made to the 1961 campaign of the United Jewish Appeal was voted last night by the UJA’s National Campaign Cabinet which met in executive session at the Savoy-Hilton Hotel.
Joseph Meyerhoff, UJA general chairman, said the action was taken “because our urgent humanitarian programs throughout the world can go forward only if maximum cash proceeds be realized even while UJA campaigns are in progress in every community to raise our national goal of $72,740,000 by the end of the year.” He announced that cabinet member I. D. Fink, of Minneapolis, would serve as national chairman of the UJA’s cash drive, which will begin April 21st and run for approximately 10 weeks.
Mr. Meyerhoff said the target date for the cash drive will coincide with the annual Midyear UJA Leadership Conference to be held in Israel on June 13-14, as part of the celebration of Israel’s 13th anniversary of independence. The delegates will turn over a major portion of the realized cash to the Jewish Agency in Jerusalem. “It is most urgent that all UJA communities meet their quotas on time,” Mr. Meyerhoff declared. “Maximum usable funds are needed by the Jewish Agency to speed help to 130,000 new immigrant farmers who face a tough struggle to achieve economic independence.”
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