In the 1950s and 60s, Maidenform ran a series of ads with the slogan, “I dreamed.” In one, a woman “won the election in my Maidenform bra.” In another, a woman “opened the World Series in my Maidenform bra.” Who was responsible for the underwire behind these racy and progressive ads? A shrewd businesswoman and eventual philanthropist named Ida Cohen Rosenthal. Having […]