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Shop Talk

April 12, 1934
See Original Daily Bulletin From This Date
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Ship Ahoy all you young adventurers with the tang of sea in your veins! The good ship “Best” is sailing full course ahead with the stars and stripes of the navy adorning her new clothes and giving that very nautical buy nice effect. Best’s have once again stepped forward to take the lead in summer styling by introducing their exclusive Skipper Fashions. These costumes, disarming, original and touched with the fine tradition of the sea give an altogether fresh and flattering effect to the wearer. Their chic lies in a braid bound collar, open throat and trim clean lines, with an appeal of childlike simplicity. They have been tailored by skilled uniform makers and have a distinction and quality that will be hard to imitate. Other Skipper Fashions include shorts, costumes, middies, and jackets.

Misty sunbeams were filtering through the salon of Luis R. de Ortega of 665 Fifth avenue when I visited him on Saturday. An atmosphere of quiet restfulness prevailed, in spite of the amazing amount of work that was being accomplished. This hairdresser for Marlene Dietrich, Nancy Carroll and a score of other celebrities is the creator of an absolutely individual Permanent Wave which he aptly calls “My Own.” A few questions and Mr. Luis gave me the forecast of hair fashions for summer 1934. Simplicity is the keynote and the effect will be a chaste, demure and almost noble one. Young faces will be provocative with thin little curly bangs that look so ## and amusing. Every type of beauty work is done at this salon with special emphasis on hair; finger waving, cutting and the Permanent. Mr. Luis’ “My Own” Permanent won the Silver Cup Award over hundreds of others entered at the Hair ## Convention.

Here’s the news you’ve been waiting for! After an extensive study of growing girls and their clothes problems, Altman’s have innovated The Young Colony Shop, for smart and modern Budgeteer’s. The clothes in this shop cater to girls between the ages of 13 and 18 and are styled with an eye to artful dressing for what used to be considered the awkward age. They are tailored with that grand expensive air associated with a complete disregard for cost, and a thrill is in store for you when you see the price tags and realize that it really is a Budget Shop. Altman’s rightfully feel that the awkward age went out with the gay nineties and that there is no limitation to the charm and allure of a youngster in her teens, early and late, particularly if clothes are made to enhance her.

When spring furnishing begins the bathroom is not to be overlooked. A few new accessories will do wonders for brightening up this room. Gimbel’s suggest a gaily colored shower curtain, a bench, a chest of drawers, or sunny tinted window shades as a few ideas for a good replenishing job. Other incidentals such as a new scale or shower mat, may also be obtained there.

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