Search JTA's historical archive dating back to 1923

Shop Talk

October 28, 1934
See Original Daily Bulletin From This Date
Advertisement

Our Shop-snooper Memorial Gold Medal and the Order of the Shop-hounds goes to I. Miller, that shoe shop with genius. This establishment will take your awkward old foot, put a shoe on it, and lo! you look like the Queen of Sheba, so far as your pedal extremities are concerned. The shoes there look singularly high-arched, well-bred and aristocratic in a century in which most shoes are pretty good. They have quantities of lovely autumn kids and suedes, in all styles, plain to the uttermost point but all slender, smart and graceful.

You know the way I feel about Marie Ollendorf. I believe in her, like the heathens in their gods, or like children in Santa Claus. I believe Marie Ollendorf can turn a mean miracle when she feels like it and the joy of it all is that she is always in the mood. She can take your dilapidated old figure and within a few weeks turn you out so trim and shapely that even the angels rejoice. Her’s is no ordinary massage given in an effort to tighten the skin, but a combination of scientific flesh manipulation plus the use of a wondrous preparation, a reducing soap and lotion—absolutely harmless—that removes inches and inches in a short time. If you don’t believe it, drop into her salon at the St. Moritz and read the countless testimonials and messages of thanks that have come to her from people she has reshaped.

Our eyes practically exist these days for the purpose of giving us a chance to do exciting things! Who, for example, will be contented with thin, dull eyelashes, when they can fasten curling, glamorous ones on in strips? Who will endure uninteresting straight ones, when they can be curled up with a little eyelash iron? Who will exist with sandy colored brows, when a liquid eyebrow darkener will keep them dark and shiny, for weeks on end? And who will be tolerant of dull, listliss, tired eyes, when there are drops that do dazzling things in brightening them? A physician evolved the formular for this wash so you needn’t be afraid of it. Write me for the name of these preparations and where they can be obtained.

The neatest trick of the month is to be found at the Helena Rubinstein salons and leading department stores, in the form of Madame Rubinstein’s beauty luggage. If you haven’t already an overpowering desire to travel, you will have when you see this Paris luggage. You can take your choice of land, sea or air when you are going, because there is a kit for each type of traveling. They’re luxurious, yet practical. The preparations contained in them were selected to meet modern traveling problems, as well as the beauty problems of every climate. They insure perfect grooming en route as well as at journey’s end—and even if you are stranded midst your travels, on a desert isle, the kits contain enough of each preparation to keep up your appearance and morale for a year. This new beauty luggage is presented just in time to remind you to do your holiday shopping early. They make grand gifts.

“After sun-down” has a new meaning this year, what with elegant, swishy fabrics, elaborate headdresses, and modes such as the Robe de Style, gaining favor with the fashion-wise. Realizing the importance of evening wear this year, Lane Bryant has opened an “after sun-down shop” which features only evening wear. Sizes start at 16½ and there is no size tax there. They are prepared to outfit everyone from the short, slim woman to her tall and larger sister.

Recommended from JTA

Advertisement