WINNIPEG (Dec. 21)
The United Jewish Appeal has survived a threatening danger of dissolution because of financial difficulties and will be in operation again in 1955, officials announced today. The one year extension is subject to a review and re-evaluation of the UJA campaign results next year.
The renewal of the Appeal was made by the three partners–Jewish Welfare Fund, Zionist Organization Mid-West Region (for United Israel Appeal), and Canadian Jewish Congress, Western Region. It is based on making up “shortages” in this year’s allocation of funds to the UIA and the Congress-UJRA, through increasing their proceeds by the same amounts in the 1955 campaign. The “re-evaluation” will come if next year’s drive does not make up the shortages.
As explained by officials, the UJA this year has not been able to meet a Zionist Organization annual “minimum” of $175,000 for United Israel Appeal. This was due to reduced campaign proceeds and increased costs of local institutions–which have first claim on UJA funds. Under the partnership arrangement of the UJA, it is automatically dissolved when the UIA does not get its $175,000 minimum.
The partners, however, agreed to continue the UJA next year and add to the 1955 objective the amounts by which the UIA falls short on its $175,000, and the Congress on its proportionate allocation (based on an agreed division of the proceeds after local allocations are made). “The community will thus decide in 1955 whether combined fund-raising will continue in Winnipeg,” one of the UJA officials said.