Fairbanks Morse, an affiliate of Fairbanks Whitney, announced today that it had built and was testing a Zarchin de-salting unit at Beloit, Wisconsin. The company took a full-page advertisement in the Wall Street Journal to present the first picture of the unit which, it said, was “designed to turn sea water into fresh water at the lowest cost on earth.”
The advertisement stated that “five years ago, this de-salting unit existed only in the mind of distinguished Israeli scientist, Alexander Zarchin.” Today, it added, Fairbanks Morse “has transformed his dream into a copper and steel automaton capable of converting sea water into fresh water for human needs.”
The company declared that tests to date demonstrated that such units, linked in series, could convert sea water to fresh water “for less than one dollar per thousand gallons for a plant of a million gallons a day capacity.” It noted that similar plants were to be installed at Eilat, in Israel to produce fresh water at the edge of the Negev Desert.
The Archive of the Jewish Telegraphic Agency includes articles published from 1923 to 2008. Archive stories reflect the journalistic standards and practices of the time they were published.