Riklis and Tisch Named General Chairmen of Greater New York U.J.A.

Two of New York’s most influential and philanthropic leaders, Meshulam Riklis and Laurence A. Tisch, will serve as general chairmen of the $150 million campaign projected by the United Jewish Appeal of Greater New York during 1971, according to an announcement today by Morris L. Levinson, president of the organization. In assuming the general chairmanship of the New York drive, which will be formally inaugurated at a dinner on Feb. 24, Riklis and Tisch will serve in a year when American Jewry is being asked to strive toward the highest level of generosity in its history, Levinson stated. Riklis was raised in pre-World War II Palestine and came to the United States in 1947. As president and board chairman of Rapid American Corp., he heads one of the largest business organizations in the country. Tisch is chairman of the board and chief executive office of Loew’s Theatres, Inc. The principal speaker at the dinner will be Baron Elie de Rothschild, who leads the Appel Unified juif de France, the French equivalent of UJA. Baron de Rothschild will be coming to the country especially for the occasion. As UJA general chairmen, Riklis and Tisch will direct the most extensive local fund-raising campaign in the country, with a corps of over 20,000 volunteer workers in New York City, Westchester, Nassau and Suffolk Counties. The drive will benefit six major welfare agencies from the general UJA campaign and the Israel Emergency Fund.