Heeb’s obsession


Back in August I moderated a panel discussion at the 92nd St Y titled “The Evolving Landscape in ‘New’ Jewish Media.” My favorite moment came when I asked Rebecca Wiener of Heeb if it was fair to say that her magazine had made its mark by pushing the envelope on sex.

She blushed, and seemed genuinely perplexed over why I would think such a thing.

Well here’s the latest cover (that’s a tube of K-Y Jelly in Jonah Hill’s hand)…

Hey, Rebecca, what do you call that? Pushing the envelope on bagels?

Not that there’s anything wrong with that. The real shanda over at Heeb is that the offices there (so we hear) were closed for Columbus Day, but staffers needed to use vacation days to take off for Rosh Hashanah.

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