Report: Bloomberg conducting ‘highly sophisticated voter analysis’


In case you had any doubts, a new report out from the Associated Press makes clear that Michael Bloomberg really does want to run for president. Associates of the New York mayor are saying that he has “quietly been polling and conducting a highly sophisticated voter analysis in all 50 states as he decides whether to launch an independent presidential bid.”

Using the microtargeting model, research firms working for Bloomberg are gathering comprehensive information on voters throughout the country, such has who owns a home, has children in college, where they vacation, type of car or computer and past political support. All the puzzle pieces will then be arranged to create a picture of each individual.

Most of the data already exists in commercial databases that the multibillionaire Bloomberg can simply purchase. It will then be analyzed to determine how each voter fits into several categories: “strong supporter,” “persuadable supporter,” or “potential volunteer.”

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