The New Jersey Jewish News breaks the story on the delays at Manischewitz’ new state-of-the-art facility in Newark – and what is shaping up to be the great Tam Tam shortage of 2008.
“It’s been a hiccup,” said David Rossi, vice president of marketing for the company.
The company closed its Jersey City facility after Passover 2007 and built a $15 million facility in Newark. “We have a brand-new, state-of-the-art, computer-controlled production line [or oven]; but as you know if you’ve ever done any construction, there can be delays, and we had delays,” said Rossi.
Manischewitz will also be offering less variety in its matza selection. It will produce unsalted, whole wheat, and egg matzot; but it will not be producing its less popular ones: Passover Thin Tea Matzo, Yolk Free Egg Matzo, White Grape Matzo, Concord Grape Matzo, Thin Unsalted Matzo, Shmura Matzo, and Spelt Matzo.
Prices will not be affected either by the delays or by rising wheat prices, said Rossi, at least for this Passover. As the company renegotiates wheat contracts for after the Passover season, however, the company expects to be affected by rising market prices.
