Playboy will soon seduce newsstands in Israel


Bring in the bunnies: the ever-popular magazine Playboy is coming to Israel.

The nude-photos-meets-impressive-literature magazine will be available in Hebrew in  print and online versions, Chicago-born Israeli immigrant Daniel Pomerantz, who negotiated for the publishing rights, told Israel’s Channel 2.

The new magazine will have articles from international versions of Playboy translated into Hebrew. It will also include some local Israeli journalism, and the nude models will all be Israeli.

“We went to Hefner’s estate with the Israeli team to learn from the Playboy experts,” Pomerantz told TheMarker. “Hefner was very excited that there was a word [for bunny] in Hebrew – it proved that there is a cultural link between the Playboy brand and Israeli culture.”

There’s no official launch date yet for Israeli Playboy, but Pomerantz, who’s striving to become the Israel version of Playboy founder Hugh Hefner, promises the magazine will be “sexy” (phew! we were skeptical) and not necessarily just about sex.

“It will be inspiring and broadcast quality and beauty,” he said. “For me this is an opportunity to show the world the nice side of Israel, the culture here.”

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