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Almogi: Israel’s Image Distorted by Israeli Representatives Abroad

January 22, 1974
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Mayor-elect Joseph Almogi of Haifa accused Israeli representatives overseas last night of painting a dark picture of the situation here in order to raise more concern for Israel. Almogi, who was Minister of Labor in the outgoing Meir government, returned from a tour of the U.S. “I intend to tell Finance Minister (Pinhas) Sapir and the heads of the Jewish Agency that current Israeli information in the U.S. is all wrong,” he said. But Almogi conceded that Israelis were badly in need of morale boosters and said that present confusion and uncertainties here are reflected in Jewish communities abroad and have an adverse effect.

Meanwhile a campaign to boost morale was launched here today at the initiative of the Israeli Advertisers Association. Its slogan, “We Shall Overcome,” borrowed from the civil rights movement in the U.S., has been plastered on buses. taxis and road signs over the picture of a smiling Israeli. If the advertisers have their way, the slogan will become part of everyday greetings and will replace “yours truly” and similar salutations in Israelis’ letters.

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