The Israel Ministry of Tourism has begun a $247,000 television advertising campaign in the Greater New York area to promote increased tourist traffic to Israel. The campaign started on Jan. 18 and will continue for 13 weeks with a concentration of 20 one-minute commercials a week on two network and one local channel. According to Harold Friedman, of the Israel Government Tourist Office, between 165-173,000 American tourists visited Israel in 1970. The ad campaign is part of a drive to increase the yearly tourist influx from this country beyond the normal average increase. He said American tourism to Israel has been rising at an average rate of five-nine percent in recent years, though it can vary sharply from year to year.
The Archive of the Jewish Telegraphic Agency includes articles published from 1923 to 2008. Archive stories reflect the journalistic standards and practices of the time they were published.
