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Oil Should Not Be Used to Douse a Fire

Note to advertisers: Avoid the embarrassing question of Morris Tannenbaum. The Bulletin will be pleased to help you. Tannenbaum considered himself a blunt, honest man who is impervious to honeyed words of flattery. In fact, flattery insults his intelligence. Had the salesman been less oily and more observant, he would have noticed a stop signal […]

December 13, 1934
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Note to advertisers: Avoid the embarrassing question of Morris Tannenbaum. The Bulletin will be pleased to help you.

Tannenbaum considered himself a blunt, honest man who is impervious to honeyed words of flattery. In fact, flattery insults his intelligence.

Had the salesman been less oily and more observant, he would have noticed a stop signal in Morris Tannenbaum’s eyes. Instead he purred, “Our company has many friends and customers who are Jews. We are particularly anxious to get Jewish business.”

“How do I know that?” Tannenbaum exploded. “Because you accept their money you’re a friend of the Jews, I suppose.”

Throwing a copy of The Jewish Daily Bulletin in front of the salesman, he continued, “Look here—Gulden’s Mustard, Chesterfield Cigarets, Loft Candy, Morris Plan, U. S. Lines, Borden’s Milk, French Line, Cunard Line. I know these companies want Jewish business. They tell the world about it. Do you?”

Note to advertisers: Avoid the embarrassing question of Morris Tannenbaum. The Bulletin will be pleased to help you.

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