The Jewish Chronicle of Pittsburgh announced plans today for an independent research study of its impact on the Jewish community of Greater Pittsburgh. The study will be directed by Dr. Jiri Nehnevajsa, chairman of Pittsburgh University’s department of sociology and university director of research. More than 2,000 readers, chosen in a scientific sampling of all Chronicle readers, will be asked to fill out a questionnaire, prepared under Dr. Nehnevajsa’s direction.
The questionnaires will seek to learn the characteristics of Chronicle readers, their reading preferences, and their differentiation as between material they read in the Jewish weekly and similar material in the general press. The study also will seek to learn what kind of advertising Chronicle readers look for and how they respond to it.
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