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Shop Talk

July 19, 1934
See Original Daily Bulletin From This Date

For all that the thermometer may soar and temperatures make the front page the shops have assumed a definitely autumnal aspect. At the smart and very modernistic shop of Marion Valle, at 501 Madison avenue,, you can go off into a wintry dream, forget your much-laundered cottons and envision yourself an elegant lady in sumptuous velvet chapeux dripping with feathers in the best Mae West tradition. And when there aren’t feathers on the hats, there are monkey fur and veils that give a “come-up-and-see-me-sometime” look. This designer seems to have a yen for daring color contrasts and sharp symmetrical lines—which means that if you dote on flighty headgear that gets away from the uniform, you should put her to work for you.

The new line of furniture which Macy is all worked up about is meant to show what can be done to achieve simplicity and comfort on a slender pocket-book! They’ve gone into this thing in a big way and furnished thirteen new rooms with the stuff, just to show you that with a little bit of ingenuity, a bit of imagination and much less money than it took before, you can bring summer coolness and charm into your home. Newly married couples take note! This “Leisure-Line” furniture offers you modern chairs, sofas and tables at prices you can listen to. In furnishing these rooms to give you ideas, Macy decorators have kept the colors bright, fresh and crisp . . . small and medium sized rag rugs stress an added informal note, and striped and glazed chintz, gay lines and crash rugs have been effectively used. It’s just the thing to give the newly-marrieds a lot of inspiration for a home, and also meant for fortunate older marrieds who are doing a Summer home in the country.

Every successful cocktail party calls for preliminaries to produce that delectable array of hors-d’oeuvres. One hurdle I’ve never been able to leap is to cut cheese thinly and slimly enough to look well when toasted. But the English know how, and Saks-Fifth Avenue learned from them when they imported their cheese knife. It really looks like a flattened spoon with a bladed slit that goes horizontal-ways where the bowl should begin. Paper thin your cheese emerges—just proving that the English know.

Not since the introduction of the permanent wave has there been so welcome an invention as the definitely superior Zotos method of Permanent Waving. The discovery of this machine-less method is an achievement as important to permanent waving as wireless was to communication and the horseless carriage to transportation. Think of it—an hitherto unattainable softness, lustre and beauty added to your permanent wave, without electricity—without a machine and in far less time than you even thought possible. No nerve racking ordeal of being helplessly tied under a heavy machine, no worrying about the use of electric current, no hot metal heaters to pull the hair or burn the scalp. The Fifth Avenue Salon at 356 Fifth avenue are specialists in this wave and all you have to do is just relax in one of their comfortable chairs, and be made beautiful the Zotos way. The result is a deep lasting wave of incomparable beauty.

Marly is a woman’s secret ally—offering her delicately insinuating perfumes, the most flattering of face powders and cosmetics whose artifice is unsuspected and irresistible! The House of Marly served the royalty of Europe when the world-old game of fascination was the chief concern of ladies of the court. When royalty passed from glory, the fashionable women of the Continent continued to seek from Marly those aids to beauty which they were so gifted and skilled in blending. These notable traditions have been maintained and improved upon by succeeding generations and today the American gentlewoman, as well as her sisters abroad, knows the luxury of these superlatively fine perfumes and cosmetics. Altman’s carry a complete line of these products.

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