The video for Coldplay’s “Up&Up” has already garnered 12 million YouTube views this week, and that number just keeps going up and up. And for good reason: it’s simply breathtaking.
Vania Heymann and Gal Muggia co-directed the video for the British rock band. The two 30-year-old Israelis describe the video as “a poignant, surrealist montage which alludes to contemporary issues.”
The video blends seemingly incongruous worlds: whales swimming in the sky, a child swinging in outer space, synchronized swimmers in a teacup and popcorn bursting from a volcano.
It also includes a nod to Israel. At 1:38 you see what looks like the separation barrier dividing Israel from the West Bank, with rolling waves on one side and sunbathers on the other.
“Up&Up” is the third single off the band’s seventh studio album “A Head Full of Dreams,” and features vocals from Beyoncé, legendary “Gimme Shelter” singer Merry Clayton and a guitar solo by Noel Gallagher. We dare you to multitask while watching the video. Seriously. Just try.