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Passover, 1934. A momentous date in Jewish history. Once again the dark shadow of persecution looms up on the horizon. Jewish hearts beat more bravely than ever before, Jewish hands are clasped more firmly. The Seder, this year will be marked with special significance. Throughout the country greater preparations will be made to make these Seder nights most impressive. Once again Gimbel Brothers have taken the lead among department stores in announcing the opening of a special Passover department, in strict accordance with orthodox law. Matzoths and matzoh meal, noodles, potato starch, sugar, sugar, coffee. tea, salt and soap all may be purchased here with equanimity. “Old Tradition” Wines approved by the Hagodeth Harabonim of the United States and Canada is the Gimbel choice for Pass over wine.

Under a spring sky and seated high on a fine steed, your queen for a day. There is nothing like riding for fun and glorious exercise. Rates have come down considerably too, so that they are within the range of everyone, and if you are going to adopt a hobby this spring make it riding. I know a shop where you can purchase your entire habit for less than $13, and that includes a smart tailored jacket, beautifully made breeches of whip cord with genuine suede kneecaps, and a pair of popular English model all leather riding boots, with full leather lining and solid grain leather inner and outsoles. Write me for name and address. It’s the weather for riding, the time, and the smart thing to do.

“Cathch that Killer, Stop. Thief”, every one of us have thrilled to the excitement of a crime and then read avidly how Scotland Yard or our own great Detective Bureau have caught the criminal or solved the mystery. No ingenuity or great amount of interest was required, the crime was presented, the solution too! But now here is something brand new! B. M. Levoy, owner of one of ‘th Avenue’s finest optical shops, also America’s largest microscope dealer and a criminologist of note, has originated new games. Being a gentleman of great ingenuity he has literally brought crime right into our homes, with the Crime Puzzle. It’s a masterpiece of fun and concentration, whether it be for a party or an evening spent alone at home. You are given a picture of the crime, all of the cluss are incorporated in the picture and it is up to you to find the solution. It sounds simple but wait until you try it. Its the most absorbing game on the market, so all of you cross word puzzle fans, and jig saw sawists, and detective story readers, stop in and see Mr. Levoy at 608—5th avenue and let him show you one. I defy you to leave it then before it is solved.

Would you like the name of one of New York’s most famous plastic surgeons? His new scientific method guarantees no scars, no pain and positive results. His rates are very moderate and his consultation free.

I’ve always been secretly amused at the way most men become so deeply attached to their old clothes, particularly their old hats. Young’s, those hatters of authority, have sized up the situation nicely and have made their spring hats so attractive that every man will want to discard his old “Storm King” for one of thir new models. You may buy your Stetson at Young’s with the confidence that it is backed by a tradition of excellence, for the past 60 years.

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