MINNEAPOLIS (Jul. 20)
The American Jewish World, Minneapolis-St. Paul based English-Jewish weekly, changed its format this week to that of a tabloid. Heretofore, throughout its 52-year history, the publication has appeared as a news magazine. The weekly’s page size has been increased from a four-column width to five columns and the page depth lengthened. A larger and more legible type-face was introduced with the change over.
L. H. Frisch, publisher and editor of The American Jewish World since its founding in 1912, emphasized that the newspaper in its new “dress” will be enabled “to increase coverage of local, national and international news. The change will make possible a more efficient presentation of news, editorials, feature articles and advertisements. “