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Judaica Bookmobile to Travel Cross-country to College Campuses

November 25, 1970
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A bookmobile containing thousands of volumes of Judaica, pamphlets and film strips, will be dispatched to college campuses across the country to stimulate interest in Judaica, It was announced here today by Jacob Stein, president of the United Synagogue of America. The project, believed to be the first of its kind, was made possible by an $18,000 grant by the United Synagogue of America. “This venture, a creation of the ATID College Age Department of the United Synagogue of America, is under the direction, both as to itinerary and programming, of our college age youth,” Mr. Stein said. “It is hoped that the presence of this collection of Judaica on college campuses will stimulate interest in all Jewish literature.” The project is coordinated by Martin Edelman and Mrs. Rochelle Fluxgold, members of the College Age Department of the United Synagogue. ATID is the Hebrew word for future and is the acronym for Al Torah Yakum Doreinu (Upon the Torah our generation will rise.) Travelling with the bookmobile will be a staff of educators who will develop programs on each college campus visited. The bookmobile will be formally dedicated at a luncheon at the Jewish Theological Seminary on December 2. Participating in the luncheon will be authors whose works are represented in the travelling library, as well as religious leaders of the Jewish community.

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