Israel’s first TV home shopping network is scheduled to be open for business within six months.
A consortium of companies had competed for, and won, their participation in the shopping network.
Tuvia Saar, the joint-managing director of the group, said the network would bring Israeli consumers into a new era.
“Instead of hurtling into traffic jams and fighting for parking places, you can sit at home, watch the TV messages regarding our products and just make a phone call.”
The purchases will either be sent to the consumers by mail or be picked up by consumers at one of Israel’s major bookstore chains.