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Israelis Soon Can Shop Via Tv

Israel’s first TV home shopping network is scheduled to be open for business within six months.

A consortium of companies had competed for, and won, their participation in the shopping network.

Tuvia Saar, the joint-managing director of the group, said the network would bring Israeli consumers into a new era.

“Instead of hurtling into traffic jams and fighting for parking places, you can sit at home, watch the TV messages regarding our products and just make a phone call.”

The purchases will either be sent to the consumers by mail or be picked up by consumers at one of Israel’s major bookstore chains.