Old Spice guy Isaiah Mustafa has taken his act to Israel… again.
Two months after sporting a suit and tie for a Maccabee beer ad, the actor has gone shirtless again for Old Spice with an ad called “Israeli men.”
The minimalist ad sports Mustafa posing in front of a shower donning a towel around the waist, peppering his homage to the Israeli manly-man, or “gever gever,” with Hebrew slang.
“They eat manly food like shawarma, matbucha and gefilte fish,” he deadpans to the camera.
The ad borrows the look of Old Spice’s award-winning social media campaign from 2010, though without the campaign’s quintessential real-time element.
Still, the low tech version of the famous “The Man Your Man Could Smell Like” campaign is a safe play for Old Spice, adapting a fan favorite to the Israeli market.
Think Old Spice will teach Terry Crews how to say “odor blocker” in Hebrew?