A new Hebrew-language magazine is trying to lure the Israeli community in New York City, and according to all indications, not without success. The new monthly, “Le’an Ha’erev” (Where To Tonight), is the first Hebrew newspaper in the city that does not deal with politics, hard news or the Middle East conflict.
“We are the only Hebrew newspaper in New York for entertainment, arts and leisure,” says Isaac Tourel, the magazine’s publisher and editor. “We aim at the successful Israeli in America and we provide him with all the details about the good life and the beautiful people here.”
The magazine was launched a few months ago and its first issue, containing eight pages, was merely a guide to dining and entertainment in the city. The current issue has 80 pages with many features and photos, mainly about New York’s night life.
According to Tourel, the publication already enjoys a circulation of 25,000 copies and sells for $1. It is available at newsstands.
Tourel, 32, is a well-known producer of light entertainment shows in Israel and in the Israeli community in New York. He has produced shows in New York featuring major Israeli artists and actors. Born in Israel, he came here three years ago from his native Tel Aviv. He divides his time between Israel and New York.
There is only one other Hebrew-language paper in the city, a newsweekly called “Israel Shelanu” (Our Israel).
According to various estimates, there are some 200,000 Israelis living in the New York metropolitan area.
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