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  • Israeli backpack campaign features bomb squad pranking (VIDEO)

    This Israeli online campaign for the New York backpack brand “Yak Pak” is pretty creative yet  controversial, since it touches a raw Israeli nerve – terrorism. The video, which went viral earlier this month, features a bunch of teenagers who place cans of graffiti paint in a backpack and then leave it unattended at a bus station…. More ▸

  • ‘Call Me Maybe,’ the IDF version (VIDEO)

    Because why not, right? Everyone else has done a version of Carly Rae Jepsen’s “Call Me Maybe.” So here is the IDF version – of Golani soldiers. Besides, it beats Mark Zuckerberg’s sister Randi’s fundraising version “Fund Me Maybe.” My favorite part is the homage to “Macarena” and the end, where they stop dancing and start… More ▸

  • ‘Somebody That I Used To Know,’ in Hebrew

    We’re all talking about Gotye’s “Somebody That I Used To Know,” and rightly so: The song is awesome. The crazy YouTube sensation has had over 175 million views and if you enter the song into a YouTube search, you’ll wind up with countless amazing covers. (“Glee” has already covered the song in a recent episode, so you know it’s a hit).
    Roi Lavi and the Good Guys have taken covering the song to a whole new level. Not only have they translated the song into Hebrew (which sounds possibly more awesome than the English version), but they’ve covered a cover — Walk Off the Earth’s version of the song, where six people play one instrument. With a new Middle Eastern vibe, the Hebrew version features an oud and even a high-pitched guy wearing a kippah.
    Check out the Roi Lavi and the Good Guys version here:
    Watch the original after the jump More ▸

  • Jerry Seinfeld, for the Super Bowl (commercial) win!

    Jerry Seinfeld is in the running for my choice of best friend. Not only do I appreciate his reclusive response to Hollywood grandeur (ahh, woes of fandom), but he really just reminds me of all my funny Jewish boy friends. He’s got the jeans and sneakers look, the frizzy hair, and the droopy shouldered puppy… More ▸