Where Haredi women go to look good and keep it modest


Ha’aretz peeks behind the curtain of a beauty salon where Haredi women come to indulge (modestly) in a guilty pleasure:

The Ye’elat Chen beauty salon, managed by Larrie, has been operating for 24 years in Jerusalem, not far from Mea Shearim and Kikar Shabbat. The side entrance on the main street is suited to women who want to steal in without being seen. Behind the simple door a surprise awaits. A pleasant and aesthetic space divided into cubicles. Several rooms have a secret exit to the salon’s backyard. They are meant for the wives of leading Hasidic rabbis, women from extremist Hasidic sects, along with several female MKs who have heard about Larrie. In other words, all those who have to maintain their privacy.

There is nobody more expert than Larrie when it comes to social sensitivities. “Sometimes a mother-in-law and her daughter-in-law come to us, or a sister and her sister-in-law,” says Larrie. “Neither of them knows that the other is being treated at the same time. It’s not legitimate to talk about it. We understand that the name of the game is discretion.” …

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