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I just got a hold of one of these flasks, which Birthright Israel NEXT was distributing at a BRI music event at the South by Southwest music festival in Austin two weeks ago.
Just like my liquor, I’ll hold my opinion on this one. I wouldn’t want to get wasted by the BRI marketing folks. That could trash my day. I’m too boozey for that right now.
But if vice is the way to market Judaism, why not…
(We joke. We joke…. Relax. Have a drink.)
UPDATE: Turns out we’re not so far off on the Birthright NEXT smokes. Last night I saw with my own two eyes a Birthright lighter, a white bic-style lighter with the Taglit insignia on it that an alum proudly displayed to me outside of a showing of the Birthright Monologues.