A film which will tell the story of this city’s amazing growth is to be produced in connection with its 25th anniversary and the Levant Fair of 1934. The film, which is to be distributed in Europe and the United States, will recount step by step the growth of Tel Aviv from Jaffa’s garden suburb to the modern city of today. It will show Tel Aviv at work, with its factories and busy thoroughfares, Tel Aviv taking its recreation on the seashore as well as Tel Aviv in carnival spirit.
Well-known German film directors and scenario-writers are expected in the country in connection with certain plans for the development of the film industry in Palestine.
ECONOMIC PAVILION
A large central pavilion, illustrating Palestine’s economic potentialities, is to form a new feature of the forthcoming Levant Fair. This pavilion will concentrate exhibits referring to Palestine’s great enterprises on which the economic future of the country depends, and it will demonstrate Palestine position on world trade routes. According to plans under preparation the pavilion is to have an illuminated tower visible from the sea as well as from all parts of the city.
The general plan of the Exhibition, prepared by R. Kaufmann, town-planner, has now been completed. It provides for the organic growth of the Exhibition area in three stages over a period of 15 years. The Exhibition area in 1934 will cover 100,000 square metres, almost double that of last year. The grounds are to be divided into three main parts:—
1. PALESTINE SECTION
This will contain a central Palestine Industries Hall, an agricultural section and separate pavilions devoted to Palestine handicrafts, arts, health, education, various institutions, etc.
2. BRITISH AND IMPERIAL SECTION
This section will include a large pavilion for British industries and a special pavilion for the Dominions.
3. MIDDLE EAST AND FOREIGN SECTIONS
Various Middle Eastern countries will have their pavilions in this section. Foreign nations will be represented in the “Palace of Nations” as well as in separate pavilions which the governments of many foreign nations are erecting. This section will contain also a general Foreign Pavilion, housing stands organized by commission agents and manufacturers’ representatives and by individual foreign firms. It will include, in addition, an Automobile Salon, a Building Section, a Machinery Section, etc.
A promenade is to be laid out along the Yarkon River, with cafes and a dance-hall. Facing the sea, there will be a large pavilion which will serve as an auditorium and as a Casino, in connection with the development of the seashore.
THE FLYING CAMEL
The Flying Camel, introduced in 1932 as the emblem of the Tel Aviv Levant Fair and commonly acknowledged as one of the most striking symbols in use in international Exhibitions, is to be retained for the forthcoming Fair. Certain modifications are, however, being introduced in the arrangement of the emblem by the artist, El Hanani.
Exhibition stamps, bearing the Flying Camel mark are to be is##d again this year and will soon be available for distribution to offices, firms and business institutions. Two million copies are to be printed, the largest quantity of similar advertising material ever printed in Palestine.
OFFICIAL NOTIFICATIONS
The Government of Palestine will, it is announced, officially notify foreign powers of the holding of the Levant Fair and will advise them of the program of the Exhibition. The High Commissioner, patron of the Exhibition, has consented to lay the foundation stone of the Exhibition buildings at the ceremony which will take place soon in the presence of representatives of foreign governments, various institutions and organizations. The ceremony will conclude with a program of sporting events in the Tel Aviv Stadium.
On the initiative of Mr. Rubin, the well-known painter, a plan has been submitted to the Fair authorities for the holding of a world exhibition of Jewish art in connection with the Levant Fair. Jewish artists from all over the world will be invited to send selections from their work to this Exhibition, which will be the first of its kind to be held.
FOREIGN DELEGATIONS
Plans are under consideration for the production of open-air pageants and plays during the Exhibition. In this connection, a new historical drama, written round the character of Sabbatai Zevi, has been submitted by Mr. Lieber, a well-known German Jewish dramatist.
Special commercial delegations from various countries are expected to attend the Fair in 1934. It is likely that these delegations will meet in conference during the Fair. As delegates from all parts of the world are expected, this event will certainly add to the Fair’s trade importance.
Cross-country motor-cycle trials, for which the Levant Fair authorities are offering a championship trophy, are to be organized for the first time in Palestine under the auspices of the Palestine Motor Club. The competition is to be in the nature of an endurance test following a time-table which will be drawn up in order to avoid any danger to general traffic. The trials will serve as heats for the final run which is to take place during the Levant Fair.
The Archive of the Jewish Telegraphic Agency includes articles published from 1923 to 2008. Archive stories reflect the journalistic standards and practices of the time they were published.
