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The Jewish National Fund is turning to the Playboy brand name to help raise funds.

JNF sent out a mass e-mail this month announcing it would be auctioning off a one-year subscription to Playboy and an all-expenses-paid trip to a VIP party at the legendary mansion of the magazine’s founder, Hugh Hefner, in Holmby Hills, Calif.

The Playboy package received top billing in the promotional e-mail, but JNF said it is only one of dozens of items to be auctioned and would not be the focus of the event.

JNF’s director of marketing, Linda Wegner said the VIP invite was an “anonymously donated gift.”

Deborah Meyer, the executive director of Moving Tradition, an organization that helps young women become bat mitzvah, questioned the JNF’s decision to embrace Playboy. “You have to wonder what they are thinking about who are the members of the Jewish community and what message they think they are sending not just to young women, but to men, about Jewish values and what is appropriate in the year 5767,” she said.

JNF officials dismissed such criticism, noting that other charities have offered similar prizes in recent years.

“If people don’t want to bid on it, they won’t,” said Anita Jacobs, the director of the JNF’s Greater New York branch, which is organizing the auction. “This is America.”

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