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In The days when women were long in hair and short in intelligence—or so they used to say of the Arabian women — they did not unfurl their hair, except when in bed. They had no other occasion but during the nocturnal hours to show their hair or else when they were ill. But today’s modern woman realizes that hair was not meant to be just a covering for the head, but, the very top-note of her—all of her, her vitality, her charm, caught up in a shining, silken banner that she may wave triumphantly, or fling out straight to the wind. The way you treat your hair this summer will make all the difference in its appearance. If you spend a lot of time at the beach, or motoring, the heat can easily bake out all the precious oils and pigments from your scalp, leaving your hair a mass of dried out, harsh, faded locks. It is so much easier to take simple preventitive measures. Write me for a booklet on care of the hair.

Flask toting nowadays is strictly limited to the little bottle of perfume women carry in their handbags. And like the flasks of former days these have been known to break, ruining many a bag. Bourjois has done the clever trick of offering a generous quantity of their “Evening in Paris” perfume in a bottle especially designed for handbags. The handsome blue and silver container is cylindrical and the glass practically unbreakable. The screw cap screws on tight and we mean tight. And there’s a festive-looking cord and tassel attached. This is the first time Bourjois has gotten “Evening in Paris” in such a small convenient size. It will fit your purse as handily as your lipstick does.

Somehow when you hop out of your play-time shorts you want to hop into something frightfully ladylike for contrast. Even casual spectator clothes have a feminine quality that says “I’m through being gamin for today.’ That’s why Saks 5th Avenue Petites Modernes Shop recommends an evening ensemble of soft, sophisticated beauty. The dress is a lovely flattering thing, slim and shapely at waist and thighs, shirred high under the bust, gathered in back to a low V decolletage that ends in soft bustle flounces. It is shown only in white to make a vivid contrast with the rakish cape of black, red or royal blue.

You don’t have to save your old shoes to tie on the back of some bridal barouche or let them serve as your puppy’s package of chewing gum. Many a bedraggled bit of footgear has taken on a new lease on life at the hands of T. O. Dey, who does his transformations on Times Square at 1472 Broadway. Nothing seems too difficult for this shoe hospital. They shorten slippers that are too long, lengthen those that are too short, and widen those that pinch. Dingy and unwearable suedes can be converted into shoes of smooth leather. Those that have done service in their first plain brown can be dyed blue, green, in fact almost any shade. The Dey Company, if given one-quarter of a yard of material, will cover shoes so as to match the stuff of your gown. Of course this company also does resoling, relasting, reshaping, all without nails or stitches. Besides being a boon to children’s and women’s shoe ward-robes, this cobbler de luxe is at home in making over masculine foot wear.

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The digitization of the JTA Archive would not have been possible without the generous support of the following donors:
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  • George S. Blumenthal
  • Grace and Scott Offen Charitable Fund