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News Brief

January 5, 2006
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A British Jewish dating site launched an advertising campaign based on “nagging” Jewish mothers. “Mother still nagging?” begins the ad posted by SomeoneJewish.com in a Jewish neighborhood of northwest London. “When I told people we were taking out this billboard they were somewhat surprised to hear it, especially when it would have the word Jewish in such large letters. Many Jewish organizations and businesses often hide the Jewish word behind acronyms or just use the letter J and hope people get it,” said Eamonn Ozerovitch, managing director of JMT Ventures, the parent company of SomeoneJewish.com.

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